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Casey Jenks

Casey Jenks

Casey is the co-founder and CEO of TrueCoach. Prior to starting TrueCoach, Casey founded and ran CrossFit Kings Point, Orlando's top CrossFit gym.

COVID-19: A Note from TrueCoach’s CEO

March 18, 2020 By Casey Jenks

As a former gym owner, I can empathize with the struggle and uncertainty that many in the industry are going through right now. As you can imagine, TrueCoach as a platform and as a community together are in a very fortunate situation to be able to help a lot of gym owners and coaches weather this storm. To accomplish this, we are doing the following: Extending our free trial length from 14 to 30 days. We've …

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TrueCoach Raises $2M to Transform Personal Training

July 8, 2019 By Casey Jenks Leave a Comment

Technology and fitness entrepreneur Eric Roza leads round, joins as Chairman TrueCoach, the SaaS platform trusted by over 10,000 personal trainers to improve the health and fitness of their clients, announced today a $2M financing round to support their next phase of growth. The round was led by Eric Roza, who joins TrueCoach as Chairman. Roza had one of the largest software exits in Colorado history as CEO of …

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RIP Fitbot, Long Live TrueCoach!

October 18, 2018 By Casey Jenks 9 Comments

Fitbot... we had a great run, but we’re excited to announce that as of today, Fitbot is now TrueCoach. The meat on the bones of this rebrand is the launch of our long-awaited iOS app for clients. For the past 3 years our web app has allowed you to access Fitbot on any device with a web browser. This helped us stay lean through a mostly bootstrapped effort without too much outside funding, but the experience a native …

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TrueCoach’s 2017 Holiday Gift Guide For Coaches

December 18, 2017 By Casey Jenks Leave a Comment

TrueCoach brings you our 2017 gift guide for the coach in your life this holiday season. Fancy an item in this list? Simply click on the link to purchase! These are not affiliate links, and we don't make any money from the non-TrueCoach items on this list. Program From Anywhere One of the best things about coaching clients remotely is that you can do it from anywhere! Check out the goodies below to help out on that …

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The Challenge Of Distance Coaching

September 11, 2015 By Casey Jenks Leave a Comment

Article by guest contributer, Greg Deitz. One of the many hats that I wear is to work with some athletes remotely. This presents an all new level of difficulty to an already difficult field of strength and conditioning. It is not simply writing down a program and saying go. There is and always will be one central challenge to any distance coach and that is the ability to monitor and actually coach their movements. …

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TrueCoach Partners With Central Athlete

August 5, 2015 By Casey Jenks

Before writing the first line of code for TrueCoach, we knew that a powerful and high-quality exercise library with great demo videos was going to be a key feature for both coaches & their clients. We analyzed the existing video libraries on the market, and noticed a few problems: poor to mediocre quality, horrendous form that put clients at risk, or, really great & in-depth content, but too long for the …

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Programming To Scale

July 11, 2015 By Casey Jenks Leave a Comment

Article by guest contributer, Sean Pastuch I have always heard of athletes talking about their remote coach, like the man behind the curtain or a mythical creature there is this seemingly wise person out there writing programming that turns average people into savages. When I started digging deeper into what kind of work is being programmed for athletes, I noticed that there is really nothing revolutionary out …

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Online Coaching – The Good, The Bad And The Ugly

April 17, 2015 By Casey Jenks

Article by guest contributer, Pat McCarty As a coach and programmer, my week is spent in an ever-flowing river of data. I send out programming to my coaching clients, they receive it, they do the training, they video some of the movements, upload the video to their blog, log their results, I review the results, and the cycle begins again. In fact, my ability to be effective as a coach depends on technology. There …

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