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Andrew Coates

Andrew Coates

Andrew is an Edmonton, Alberta based personal trainer and online trainer, amassing north of 16,000 coaching hours across a decade long career. Andrew is a fitness writer, contributor at T-Nation.com, writer and co-host of The Fitness Devil Podcast, and co-organizer and MC of the Evolve Canadian Strength Symposium conference. The writing, podcast, and conference are passion luxuries because of a life devoted to client service. The clients are and will always be the focus. Follow Andrew on Instagram @andrewcoatesfitness, Facebook, or at www.andrewcoatesfitness.com

5 Lies You Tell Yourself Why You Aren’t Creating And Sharing Content

December 28, 2020 By Andrew Coates 1 Comment

You’re holding back your thoughts and ideas. Your desire to create is stifled because you’re lying to yourself. These lies protect you from being vulnerable. You think they protect you from the judgement and criticism you fear if you put your work on display for the world to tear down. You’re also safe from being loved, shared, and from positively affecting someone’s life. Share for the people who support you and …

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Referral Mastery: Playing The Long Game

December 2, 2020 By Andrew Coates Leave a Comment

Referrals are the lifeblood of your business. They require long game thinking if you want a sustainable referral pipeline. No single action will instantly fill your schedule and leave you waitlisted for months. Creating a self sustaining referral engine means doing a lot of things consistently. It means the belief in and execution of a philosophy of quality service to your clients while showing the world your skill …

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6 Reasons To Stay In The Fitness Industry

November 4, 2020 By Andrew Coates 1 Comment

Have you ever stressed over the security and stability of your personal training income? Even before COVID-19 turned our industry upside down? Are you tempted to jump into trades, be a paramedic, or find an office job (now a home office job with Zoom meetings)? You wouldn’t sit alone in this camp. There has never been a better time to stay in the fitness industry. Expect Short Term Decline in Supply of …

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How 6 Successful Coaches Built Their Social Media Following

October 16, 2020 By Andrew Coates Leave a Comment

Large social media followings are often dismissed as the domain of sleazy fitness influencers. But like it or not, human brains see the size of your following as a metric of credibility in our world. We have two choices: pointlessly complain about people with large followings who share bad information, or learn how reputable fitness professionals built their following and so we can better compete for …

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7 Things I Wish I Did Earlier In My Career

September 11, 2020 By Andrew Coates 1 Comment

No successful path is unobstructed. If I were asked, “What would I do differently in my career?”, my first answer would be, “nothing”. Often the very problems along the way created the opportunity and inspiration for breakthroughs, brand growth, and financial reward. Not to mention the potential butterfly effect of altering the space time continuum and some Ashton Kutcher style hemorrhaging through my face. But as a …

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How In-Person Trainers Successfully Adapt to Online Coaching

August 10, 2020 By Andrew Coates 1 Comment

Experienced in-person coaches are often victims of our own success. Entrenched thinking and behavior which served our success in-person leaves us struggling to adapt to technology-driven changes and opportunities in our industry. We’re often slow or unable to move at all into online coaching. We believe we can’t replicate the in-person experience and aren’t willing to compromise on our process. We’ve worked this way …

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The World Has Changed and So Have the Rules for New Online Coaches

June 26, 2020 By Andrew Coates 2 Comments

“You can’t train online unless you’ve coached in person for four years.” Maybe you’ve heard or read trainers make this or similarly arbitrary proclamations. These statements only serve to gain echo chamber applause. As a newer trainer, did this ever help you? For the sake of this discussion, let’s define “newer” trainer as anyone in the earlier stages of their career who is developing basic coaching, movement, …

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