COVID-19 has had, and will continue to have, a profound effect on any number of things: the economy, public health and safety, schools, etc.
For me personally, it has caused a shift in my business. I am a hybrid: both a chiropractor and a rehab-based fitness coach. I’m currently restricted from seeing my patients, thus half my income has gone up in smoke … for now.
I am, however, extremely fortunate that I am also a coach and already rely on TrueCoach to communicate remotely with clients. I am so very thankful for its existence and the wonderful people who continue to make it run and who improve the already-superb product.
I’m also able to continue coaching those clients, as not much has changed other than the equipment available to them. Clients are able to list their equipment right there in the app, so when I go to program their workouts, I can simply click and see what we have to work with. Genius!
Below is a small list of actions I’ve taken to ensure that my business not only survives but thrives during this uncertain time.
1. I’ve brought in new clients! Because of TrueCoach, in the last week I have nearly doubled my clientele, as this is a perfect opportunity to reach out and help people who otherwise are stuck at home without resources or the knowledge to put together their own workouts. You can be a guiding light to any person willing to try it out. And if you do a great job, they might just keep you on once this whole ordeal is over!
How have I grown my clientele when people are stuck in their homes? Well, besides using the invaluable TrueCoach, I make the best use I can of social media—namely Instagram. I’ve used it to blast my offer of one free week of workouts, a second week for a small fee, and the month of April at a discounted rate. The point is to give potential full-time, full-paying clients an opportunity to try out my product. Using this method, I’ve snagged a number of clients I knew were on the cusp of committing to my service. Now the plan is to impress them to the fullest with what I have to offer and so keep them on as long-time clients.
Warning: When you offer a free or discounted service, you’re bound to encounter people who don’t do the workouts at all, or do half of them, and/or will pressure you for a continued discounted rate. This can be a headache, to say the least. So decide for yourself whether it’s worth it to discount your services during this time.
2. I encourage clients and potential clients to treat this not as downtime but as opportunity time. Now is when they should work on habits, meditate, exercise, call family, organize the garage, play with the dog, get creative with some paints.
In addition, at the start of workouts I ask questions such as:
—What habits would you like to instill while you have this unexpected time?
—What goals do you have? Can you break big goals down into smaller goals?
This helps clients stay focused on how to better themselves right now and work daily toward a goal that stretches beyond their having to shelter in place.
3. I’ve taken this time to connect with my clients. And you can too. Set up video-call appointments. I make mine optional and allow clients to book an appointment through my website. I then call them at the scheduled time. I highly recommend that these appointments be at a specific time of day for a set duration and that you take the initiative and make the call, or you might find yourself waiting around for calls that may or may not come, or consoling clients for hours when in reality there is not much more to do but to stay calm and keep distracted and busy (preferably working out)!
Set up virtual workouts on a platform such as Zoom that allows you to coach multiple clients at one time. This helps maintain a sense of community and keeps you connected to several clients at once, especially those who were used to in-person training.
4. One last tip that I’ve found helpful in keeping my business thriving: If you’re a physical therapist or a chiropractor that incorporates corrective exercise, as I am, you can still perform part or most of your work. As mentioned before, you can still send exercise programs via TrueCoach, and you can still meet with clients via Zoom for exercise sessions and check-ins. What’s more, you can also take on new clients/patients by setting up “initial exams” via Zoom to do your intake and make history notes. That way, when the social-interaction restrictions are lifted, you can pull them into your office for the in-person portion of the initial exam/treatment, finishing up what you’ve already started so you can hit the ground running.
I hope that you’ve found this helpful and that you’ve also created your own ways of boosting your income while negotiating these unchartered economic waters. For you, as for your clients, this can be a unique opportunity for growth. Don’t let it go to waste.