There is nothing I hate worse than someone telling me they didn’t do something because they were too busy. I’m not saying you’re not busy, but blaming your inactivity on being busy assumes that nobody else is as busy as you are—and that couldn’t be further from the truth.
I hate to be the one to break this to you, but: Everyone is busy. You are not special.
With that being said, how are you supposed to build new systems and projects into your life when you don’t know how to properly time manage your day? Before we go off and ask you to assess and monitor your time (a step not everyone is ready to do yet), we need to first identify areas that need change in your life.
For some of you, it’s that 60 minutes a day you spend scrolling through Instagram. Instead, you should be working on a newsletter or shooting some content. For others, it’s that thousandth time you watched a Friends rerun. Instead, you should be meticulously planning out your goals for the month. It’s time to break the lazy thought process. It all starts by doing something different with your time. Here are six tips to help you get better at time management and content strategy.
Evaluate Your Time and What Your Best Medium Is
Whatever medium you choose to use most often will depend on your time availability and what you enjoy doing the most. For example, choosing to record and edit multiple videos a week when you only have two hours free every weekend is not the best use of your time.
Figure out how much time you realistically have to set aside each week for content creation. Don’t worry, nobody is grading you on this answer. Just be honest with yourself about how much spare time you have so you can set achievable goals.
Then ask yourself this: If you had to choose one of the following to be consistent with, which one would you choose? Writing or video? If it’s writing, figure out whether you like short-form (like social media posts) or long-form (blogs), factual or opinion-based. If it’s video, do you like to speak into the camera or take videos of yourself doing workouts?
As soon as you know what your time restraints are and what your best medium is to communicate your content, you’ll be much closer to planning out your content calendar. But without first locking in this step, you can’t get anything done.
Figure Out Who Your Audience Is
One of the biggest mistakes trainers make is releasing content willy-nilly without thinking about and understanding who their audience is. Who are you targeting? Is it millennials who spend too much time at their desk during the day? Is it a 40-year-old executive who needs to get back in shape? Is it a busy parent who needs effective, full-body workouts on the go?
Identify who you want to reach and what platform is best to reach them. In other words, TikTok isn’t your main platform for middle-aged execs. And Facebook isn’t the place to reach millennials. Do your research and figure out what platform your target audience spends most of their time on. Then go conquer it.
Let’s look at what social media platforms are out there: Instagram, Facebook (including Facebook groups), YouTube, TikTok, a personal website or blog, podcasts, and Twitter. These are your top-of-the-funnel, acquisition-driven channels. They’re avenues you can use to gain new leads and clients. Yes, it would be great for you to be so good that you don’t need social media to get clients, but you first have to build up a big reputation with the right people. Remember, the method you choose should be one through which you are able to convey your personal experiences. Make sure your personality shines through and you’ll come off as informative, captivating, entertaining, and educational. Make sure you get people to come back for more.
Improve Your Writing Skills No Matter What
Writing is something you should be good at no matter what. Of course a blog is going to be the most writing-heavy medium, but each platform requires writing to some degree. You’ll have to write eye-catching captions for your Instagram posts, a blurb on Facebook explaining your next package deal, and many, many emails to prospective clients that explain why you’re different than all the other trainers.
I would highly recommend sharpening your writing skills. And do you want to know the five best steps to get better at writing? Read. Read. Read, read, and read. Spend less time watching TV and start reading more books. Studies have shown that reading more will improve your comprehension skills, your grammar, and your writing abilities. So pick up a book (not a magazine, not an article, but a BOOK) and get to reading.
Follow Other Great Social Media Platforms
You always need someone to look up to, in both your personal and professional lives. The two best fitness social media platforms in my opinion are: Dr. John Rusin and Achieve Fitness. And not just because they use TrueCoach, but because they are consistently putting out high-quality content, day in and day out. They are also top-level coaches who are well-respected industry-wide.
Take a look at how they brand themselves and how all of their content is visually consistent. It all just looks like it fits. And it’s easy on the eyes, so you don’t want to look away. Of course, more importantly than all that, they’re releasing content that is accessible and relatable. They’re not posting videos that are out of reach for everyday, run-of-the-mill folks.
Find the accounts you admire most and keep a close eye on how they do things. You can always learn from other people’s success—and don’t ever hesitate to reach out to your role models and ask for an informational interview if you want to learn more about what they do.
Learn How to Be More Productive With Your Time
Are you pulling double duty, training in-person, doing a few classes a week, and trying to manage some online clients while learning to scale, market better, and drive in new business? On top of that, do you have a partner, spouse, family, child, or other dependents you need to be present for? You need to manage your time better. Plain and simple.
Check out Mark Fisher and Michael Keeler’s course, Time Ninja, if you really want to kick your productivity and time management in the arse and propel your business to the next level. Business for Unicorns is also a great way to improve your management skills.
If you find yourself in a spot where you don’t have tons of extra time to take on a new project, that’s OK. What do you have time for? Let’s start there. No matter what, just take action. Even if it’s just one thing. Be consistent with it. You can always do more, but a little bit of something is a lot better than doing a whole lot of nothing.
Have an Actual Plan Set Up For Yourself
Set up a recurring task for yourself to follow: a monthly newsletter, a weekly blog post, a weekly podcast, daily social media posts, monthly emails, etc. Create a schedule for yourself to follow that’s realistic for you to follow. Then simply stick to it—no matter what!
A great way to keep yourself accountable is to build a community of other trainers, role models, or friends who can help you stay on track. Ask them to check in with you on a weekly or monthly basis to make sure you’re getting your work done. When someone you trust and respect sends you a text message asking if you released your newsletter, it’ll be hard to ignore it.
The Final Word
At the end of the day, it’s on you to consistently put effort into your content. So do whatever you have to do to get the work done. Reach out for help, elicit the resources that are at your fingertips, and as I’ve said many times, be realistic with your time. Content creation is a big part of being in the fitness world so you don’t want to fall behind on it. Good luck out there!