When you’re a trainer in the fitness industry, you don’t exactly spend the first few years rolling in cash. In fact, it’s probably more accurate to say you’re struggling to gain clients, retain them, and keep your business afloat. This is just as true for independent trainers as it is for trainers who work at a local gym or health club. If this sounds familiar, don’t worry, we’re going to help you out.
One of the most common things we see with newer trainers is that they lose money in silly, inadvertent ways that are totally in your control. Sometimes we get so caught up in landing new clients that we let the small stuff fall to the wayside and we end up slowly but surely hemorrhaging cash. Don’t let that mistake happen to you, no matter how scatter-brained you may feel. Here are 5 of the most common ways:
Spending Money on Useless Ads
It sounds like a dream at first. All you have to do is throw some money at a social media marketing advertisement, sit back, and watch your following and your clientele base grow. What could be better? Not so fast. It doesn’t exactly work that way.
If you don’t think critically about what ads you’re buying and why you’ll end up spending money recklessly and uselessly. Things like Facebook ads and Instagram ads have their place and purpose, but not necessarily for everyone. Consider what your target demographic is. From there, you can figure out where it’s useful to spend money on marketing and where it isn’t. The worst thing you can do is just throw money at multiple advertisement platforms and hope that it works.
Not Charging Enough For Your Sessions
This one is pretty simple. Many trainers make the mistake of undervaluing themselves in the beginning, and this could be due too many things: insecurity, a concern that their clients don’t understand their value, the philosophy that a small amount of money is better than none.
Always remember that you offer a high value to clients that well exceeds the number at which your sessions are priced. Don’t make the rookie mistake of low-balling yourself. Your clients won’t think you have much to offer if you charge such a small amount of money to train with you. Know your worth and don’t be afraid to ask for it. This is the most surefire way to increase your monthly income — and keep it growing.
Signing Up For Too Many Subscriptions
There are a lot of different tools you can use to improve your business. For example, Acuity Scheduling is a calendar and scheduling platform that allows people to see your calendar online and book appointments. It charges a fee to your account every month. There are many other similar useful tools to offer potential clients. However, it’s all too easy to acquire several of these monthly subscriptions in an attempt to build your brand, but what ends up happening instead is you simply waste money on a regular basis on things you don’t really need.
Go through all the subscriptions you’re signed up for. You might find that there are multiple monthly fees that you don’t need to be paying. Because as useful as you might think a paid video editing app might be for your Instagram videos, your better self will convince you otherwise.
Not Offering the Right Package Deals
If consumers hear about bundles offered by gyms, boutique fitness studios, and personal trainers, there better be something that sets you apart. It’s your responsibility to create package deals that resonate with the respective clientele. Figure out who your target demographics are and tailor packages, rates, and deals to suit the people you’re selling to.
For example, if you’re appealing to a group of millennials who work a 9-5 office job, you’d likely have more success if you sell a package that’s seasonal, like a summer weight-loss deal or post-holiday reset. This same deal may not be the hook that brings in busy moms or middle-aged adults who have very little time to work out. Decide who your market is, and organize your package deals accordingly. This will help you sell and earn more.
You Spend Too Much Time on Social Media
Time is money, and although it may not feel like it has much impact, the time you waste on social media affects your ability to generate income. We all spend too much time on our phones, regardless of our profession. Trainers somehow justify spending enormous amounts of time on Instagram and YouTube by saying it’s all a part of their learning and creating process. But you have to be honest with yourself: is all that scrolling really helping you build your business and bring in new clientele?
When you waste time, you lose money, plain and simple. Don’t overuse social media to the point where you regret not using that time for more useful developments.