TrueCoach builds software that helps thousands of fitness professionals worldwide manage and train their clients.

Are you passionate about fitness, software development, and startups? Interested in applying your skills, knowledge, and expertise to help build the future of personalized coaching?

Come join our team of dedicated engineers, designers, marketers, and customer success professionals here in beautiful Boulder, Colorado. We're passionate about fitness and technology, we have an awesome work culture, and we make sure to take full advantage of everything living in Boulder has to offer.

We're currently hiring for the following full-time, in-person roles:


  • Competitive pay and equity
  • Health insurance with $0 deductible
  • A coach (we believe dog-fooding our own app leads to a better product)
  • One conference fully comped per year (+ more if speaking at conferences)
  • Paid maternity/paternity leave
  • 10% investment time
  • Whatever computer equipment you need to get your job done
  • Paid time off
  • Flexible powder day policy - this IS part of why we live in Colorado, right?
  • Dog friendly environment
  • Relocation assistance